WHAT WE DO - MUSIC PR & MARKETING
Our team has worked on album, single, and live PR campaigns for some of the biggest names in music, while also playing a pivotal role in building the public profiles of many of Ireland's most successful and respected artists.
With backgrounds as journalists and radio producers who have worked across arts and culture for major print and digital publications as well as national radio stations, we bring a deep understanding of storytelling and the Irish media landscape to every campaign. Our second-to-none network of music journalists and industry professionals further amplifies the impact of our work.
We’ve spearheaded campaigns for a genre-spanning array of artists, including Andrea Bocelli, Sam Smith, The Lumineers, Christy Moore, Cian Ducrot, Dervish, Denise Chaila, Ailbhe Reddy, Mary Coughlan, Maria Kelly, Cosha, Gemma Hayes, ØXN, Niamh Bury, Lemoncello, and many more.
WHAT WE DO - RADIO PLUGGING
Our founder’s background as a press officer for RTÉ Radio, combined with her experience as a journalist and New York Radio Festivals double award winner, gives us a unique and unmatched insight into how radio operates.
This expertise, coupled with decades spent forging strong connections and building trusted relationships with radio personnel across Ireland, makes our radio plugging service truly exceptional.
Our clients regularly feature in the Top 10 radio charts and secure placements on prestigious playlists such as RTÉ's Radio 1 Recommends list, iRadio’s iLove Irish, 2FM’s Track of the Week, Wireless Group's Select Irish, Today FM’s Irish Tracks of the Week, and BBC Radio Ulster’s Where Music Matters. With our insider knowledge and extensive network, we have a track record of securing airplay that will really move the dial for your music.
WHAT WE DO - EVENT PR & MARKETING
Our team has a proven track record in arts and entertainment PR, delivering standout campaigns for live events and creative projects that capture public imagination.
We’ve run campaigns for major live events and festivals across the country–such as Forest Fest in Co. Laois; Wider Than Pictures concert series at Collins Barracks, Dublin; Bulmers Live at Leopardstown summer series at Leopardstown Racecourse; Momentum Festival in Galway; and Live at Castle Mills in Kilkenny.
WHAT WE DO - ARTS & CULTURE PR & MARKETING
In the arts sector, we’ve partnered with publishers the Royal Irish Academy on titles like Asylum: Inside Grangegorman, The Irish Art of Calligraphy, and the An Post Irish Book Award-winning Irish Food History: A Companion.
Our work also spans screen and stage, including Dyehouse Film’s RTÉ One series The Unreal and TU Dublin Conservatoire’s production of Colin Murphy’s The Asylum Workshop.
Across every project, we bring creativity, strategy, and a deep understanding of the cultural landscape.
WHAT WE DO - SOCIAL MEDIA SERVICES
Our social media team provide a broad range of services ranging from content creation to content strategy, hands on social media management and digital marketing services. Our team has delivered successful campaigns across our event clients helping them to further establish their identities and build engagement with their socials audiences. We have designed campaigns supporting artists at different stages in their development across all social media platforms.
WHAT WE DO - ARTIST CONSULTATIONS
Our Artist Development Consultations are led by Amplify’s Founder and Managing Director, Sheena Madden, and Senior Account Director, Matt Harris. Between them, they bring some 40 years of experience across diverse areas of the music industry. Sheena’s background spans media, journalism, PR and marketing, while Matt’s experience is rooted in life as an artist, music production, running a label, live performance and business development.
Our consultation service is designed for emerging artists who want a practical plan for their music projects and support in navigating the music industry. Whether you’re just getting started or looking to level up, these sessions provide focused, honest guidance tailored to your goals, genre and current stage. Each session combines strategic advice with actionable planning, helping you move forward with confidence and clarity.

